Quote:
In my book that's all fine if the lead character has to drive a car, drink a soda and use a computer - PROVIDED it is shot in context. Lingering shots of a brand logo totally destroy all credibility and turn the viewer against the product, and I think marketroids are starting to understand that.

Right, any time I notice a placement, it's gone too far. Judge John Deed always drinks the same type of cheap blended whisky, which is unlikely for such an aesthete, but just about plausible. But what's not plausible is that he always so happens to pour and drink it that the label side of the bottle faces the camera.

Peter