The market I see isn't in the "put refocusable images on the web page". Thats just a shiny way to show of the tech. The future market is "Buy a digital camera that you never have to worry about focus again at the time of the shot". Point, shoot, then adjust later if necessary. This also has the advantage of letting the camera perform autofocusing in the background after the moment has been captured, instead of when the user is pressing the trigger button. The quicker a camera can go from off to picture taken, the better the chance the moment was captured as intended.

Thats my long term vision for it anyhow. Business plans can change much quicker then the technology behind this, so it's much easier for them to try a ton of different strategies to get this to catch on.