http://www.theguardian.com/technology/20...enovo-asus-acer... She notes that once you go outside the top-tier manufacturers, "then there's Apple, and Samsung, and Sony, which are more consumer and lifestyle brands, where they can ask for a premium price." Doing that, of course, generally points to better margins. Samsung shipped around 11m PCs in 2013, and Sony slightly fewer than 5m, according to IDC. Apple sells around 16m PCs per year...
Apple isn't a top-tier brand?
There seems to be a broad tendency to conflate computer sales volume with 'better'.
From
my perspective Apple
is the top tier computer manufacturer, both in calibre
and in total quantity. The MacBook, iMac and Mac Mini are all well made, well supported, and actually sell quite well despite their apparently 'high' retail prices. Especially the laptops.
Resale values also tend to be strong. Until very recently Apple sales growth rates outran the overall PC industry for something over 20 quarters.
In the $1,000 and up price range, Apple sells more consumer computer hardware than anybody.
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