You're moving in the exact opposite direction to that you should take if you want to manufacture a car player style product and make enough money for it to be worthwhile. You're adding cost, but what you should be doing is reducing it - a lot! Distributors buy at 40% to 50% of SRP, and I think anyone on this BBS that observed the Christmas 2001 phenomenon will have realised that the SRP sweet spot is well under $500.

Alternatively, if you want to make a low volume product and sell it to geeks that truly "get it" then I'd say we (empeg) did a pretty good job of that. Only thing is, you're four years late

That's not to say we wouldn't welcome the competition - but our IP isn't up for grabs!

Rob