Most CE products sell into distribution with at least 50% discount, and THEN you have to make your margin. Ouch. Empeg could never have sold through distribution, but I do believe we saturated the direct-to-geek market for this particular product.

Most serious car audio nuts buy from dealers, and car audio dealers in particular are well known for taking very generous margins. Look at the prices being charged by all the serious Japanese manufacturers who have put next generation empeg style products into this space.. they're clearly speculative products right now.

Rob