Maybe I'm missing something, but last time I checked, hand guns were intended to kill the person on the other side of the hand gun... They're not sold for suicide.

As an anti-smoker, I have to say I hate anti-smoking comericals. All they do is give it that same "i'm going to live forever" appeal that teenagers are looking for. Most smokers know tabacco companies are evil anyways... I'm not sure what the right way to market the message to teenagers, but it's still certainly an unsolved problem. (Don't get me started on the pot-causes-terrorism adds)

Matthew