I'm EXACTLY the same as you when I read this Dignan! Sure, when I get into work in the morning and somebody has made coffee it smells great.
But don't ask me to actually drink the stuff. Yuck. At work, coffee is the only beverage that is free, so I guess that's why so many collegues are drinking it. Even collegues who in the past didn't like it are also drinking it now, claiming it's an "aquired taste".
So far I haven't caved in (and I don't think I ever will), and am still drinking water at $0,50 a can.
Same for alcohol here. I don't have anything against alcohol, I just don't like the taste (this applies especially for beer)