As a vegetarian and supporter of animal rights, this is why I hate PETA. They waste so much time trying to be "shocking" that they only end up doing two things: 1) repelling people that might otherwise be swayed to have compasion for animals and 2) draw more attention to themselves so often that when they do find a worthwhile cause (like this one) I'm more inclined to ignore them, assumeing they're just being idiots again. They can be like the Baker televangelists of animal rights - they make a lot of noise and end up recruiting more members for the "other team."