Quote:
Think it would be likely we could have 1000 "buyers" at that price?


No, I don't think there's any chance of that. It would be more feasible to reach the figure with a smaller number of people paying a higher price (that's the empeg enthusiast demographic to a tee).

Rio probably wouldn't turn down $50K NRE for a well defined project that wasn't going to detract from other business - but that's the problem. The opportunity cost is likely to be high if the team are busy with other far less cool projects that are core to the business.

Rob