We've been hearing about this for a long time. DIN is still the only way to go in retail for a car audio HU. And despite all the fancy new proprietary OEM installations, you can put a DIN unit into practically all cars - with some work.

Now, that said, I think these guys have missed a the boat. The unit looks too retro. With only 20GB of storage, you might as well integrate an iPod into an existing system. Personally I don't like the built-in CD nor radio, but those would definitely be selling points for someone who isn't convinced about file-based digital audio.

That said, I'd favor the Dension unit over this any day.

Bruno