I have no business being admitted to CES, yet I go almost every year. I don't think I'm the only one.

I bought a first-gen NEO35 on the show floor at PCExpo back in 1998 or 99 from SSI America's booth. It's unlikely that would happen at Rio's booth, but Estone having product visible to all attendees probably gave them a lot of sales after the show. And, if the product is good, they spread the word. Convincing Best Buy to carry the Karma and lock it in an unlit glass case at knee-level isn't everything.