I looked at it, but £200 for a compromise solution seems over the top. DAB home units are at the £50-60 mark, car HU's are only hovering just above the £200 mark and now that the major brands have latched on to DAB, prices are bound to fall.

I just had a closer look, you can get a DAB HU for £150, which includes FM/AM//MP3.
Home and portable adaptors are £50 each: But you can get a standalone Matsui home adaptor for £60 (It works well, I have one) and you can get a personal portable for £80 (Double the battery life and much less cumbersome).
So I would think that these people will need to drop prices to stay in the game, and they may well not have the margins.