I apologize for my total lack of reading comprehension in writing my last response. Still, I don't see any kind of dilemma. If you're not the one writing the content, then you're censoring, not self-censoring. You're not limiting yourself, you're limiting someone else. There's a minor argument that can be made that says Wal*Mart or Barnes and Noble loses a few sheckles by not carrying a controversial/profane title, but with the Almighty Dollar being the only true God that all companies serve, I can guarantee you their bean counters have figured out that what's lost in the micro view will be made up for by things like "positive brand image" and a "family-friendly atmosphere" in the stores.