I reckon people will be calling them 'blueray', 'blurry' or, for old farts: 'new DVDs'...

I don't think it sounds ridiculous. Compared to say..... "Chicken McMuffin".
Never overestimate the intelligence of several million people.


I've noticed that normal plebs are quite happy to do the marketing department work by genericising brands:
* coke
* hoover
* google
* walkman (back then anyhow)
* jacuzzi
* frisbee
* jeep
* superglue
* ipod

Happily the brand owners hate this.