That was my first thought also. There was a dull uproar when it was announced that gMail was going to be skimming email to do the targeted ads. Now people are willingly just giving them all kinds of data by using their online tools (spreadsheets, organizer, word processor and now a browser). There is a whole wealth of data to be mined by them now.

Why is there a double standard when it comes to Google and when did them not being an evil company change?