Not so easy if your nearest Apple Store is a 45 mile drive away as it is for me. When my Toshiba laptop broke the service was amazing. Apple have a lot to learn in this area, I don't have much interest in standing next to someone being explained how to use their Nano while waiting for some "Genius" to tell me my battery is dead, I am perfectly able to figure that out myself, just send me the part already!

I think as we see Apple go more main stream and the volumes increase, that the Apple Store experience will be more and more difficult to maintain.

I will however, be very interested in checking out the new cases

Cheers

Cris.