I just searched for the following without using quotes: "iphone perly's map"

The first result is Perly's corporate site and it doesn't mention iPhone anywhere on it.

The second result must have been produced by Eric Schmidt's own evil hands, as it is matching on 'Pearly' - which is clearly NOT what I typed into the search.

The whole first page of results is a train wreck of gargantuan proportions.

Or even "iphone ontario golden horseshoe maps" where the first 6! results don't contain the term "iphone" at all.