I think he's on about the NetBIOS name.

nmbd from samba can provide this service so installing and running this should do it.

From nmbd man pages.

"nmbd is a server that understands and can reply to NetBIOS over IP name service requests, like those produced by SMBD/CIFS clients such as Windows 95/98, Windows NT and LanManager clients. It also participates in the browsing protocols which make up the Windows "Network Neighborhood" view."