I'm sure they do as well. But Netflix isn't run by the studios and I'm sure Apple's going to take a cut from them. I just corrected a typo in the original post, it should have read "more of" not "more or."

Also, specifically, Hulu was founded and is partially owned by some of the media companies Apple has had the most trouble with in the past, and who also didn't sign on to the new rental model. I'm looking at you NBC Universal.