I agree that something like the style of the Hummer can be described as unique. There are no other cars that look anything like the Hummer except for other Hummers. Therefore the style is just plain unique, but not really unique.


Hmm, but perhaps the use of "really" in this context is intended not to convey the level of uniqueness, but rather that in this case the "real" definition of unique should be used. It's acknowledging the dilution of the meaning of the word in general use, but saying that the speaker certainly doesn't expect any such incorrect definitions to be used when interpreting this sentence.

Maybe.

Richard.