Well said 'jstrain' you can't ride the fence forever there's always something new and different coming out and at you. I took the plunge and remarkably didn't suffer any 'buyers regret' like I usually do soon after a purchase. I am considered a techno buff and soon tire quickly of the new stuff, didn't happen with the Empeg, I've owned my Mk2 since September.
I would imagine the company at first suffered some losses with their prices and as more & more units sold the price didn't come down but stayed the same to offset the initial loss and start recouping some of that loss, considering what is packed Empegs they weren't cheap to produce on a small scale.

#695 Mk2 BLUE 12Gig

Ask and I may tell you