Thanks for the insight, I should know better then to trust the blogger "news" sites. Digging around, this is more info them most sites have on the "Hollywood" GPU.

Reading about the 360 GPU off Wikipedia is interesting:

Quote:
Microsoft's Xbox 360 video game console contains a custom graphics chip produced by ATI, known as "R500", "C1", or more often as Xenos. Some of these features include “Intelligent Memory” – a section of on-die memory that has logic built in (192 parallel pixel processors) to do features like anti-aliasing, thereby giving developers 4-sample anti-aliasing at very little performance cost. Another feature of the ATI Xbox 360 GPU is the “True Unified Shader Architecture” which dynamically load balances pixel and vertex processing amongst a bank of identically capable processing units. This differs greatly from contemporary PC graphics chips that have separate banks of processors designed for their individual task (vertex/pixel).

Sounds really similar to the NVidia 8800 GPU out now, so it looks like a unified shader approach is the next leap for graphics chips.