I'm very happy with the buttons on my One.

Something thing I like about these hard buttons is that, unlike rubberized buttons, the silkscreening is less likely to wear off of tops of these buttons with years of use. An important factor for a remote that's so programmable it'll likely be my only remote for a decade or more.

Its choice of button shape and layout is pretty good for me in terms of tactile feel. I especially like their design of the play/pause button pair.

It's missing one "face" button that I would have liked: It's got a "Guide" button but not a "List" button, a surprising omission in this age of DVRs. But the list button is on the touch-screen just fine, and I've also overloaded the little unused "plus sign" button on the lower corner to be "List" if I really want a hard button for that feature.