All I'm saying is that the same logic could be applied to your friend's app, regardless of whether it's accurate or justified.
Absolutely, and he didn't know whether it would be approved initially or not, which lead to a number of fall-back plans. Things did work out for the approval though, he just hasn't devoted the time/energy to really make it the defacto way to search the store unfortunately. Now there are likely a number of apps that do similar things.
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