I can't help but feel that $300 is too much for 1.5GB, even though it is has a great form factor and feature set.

Yeah, considering that's the price of the 10gb iPod.

I mean, yeah, form factor, apples and orange (pun intended), but still.

Matching iPod price but beating iPod capacity for the 20 and 40 is a good move. Especially considering that the street prices of the Rio units will be even lower. But yeah, I'm not clear on $300.00 for the 1.5gb version when you can get the iPod 10 for that price.