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Secondly satellite television still has a negative image in the UK. I'm not sure whether it is because of an association with jobless layabouts, hardcore European porn channels or just having to bolt something on the wall (though the dishes are nothing like the old 60cm monstrosities).

I do have a mild smugness about having the only house on our street, in fact, possibly the estate that doesn't have a satellite dish. The problem is that the front of the house is south-facing so if I wanted a dish it would have to go slap bang on the front of the house. Whereas some people I know are lucky enough to have their dish at the rear so you can't see anything from the road.

The company I now work for is launching on Sky in April so I'm waiting for the inevitable phone call one weekend where somebody says 'turn over to sky' and I can say 'sorry I've not got sky'. Oh the hilarity that will ensue!