Yes, well, I'm assuming that it's not just anodized in the regular manner, as those are far from non-stick and commonly referred to as simply hard-anodized aluminum. The reason that they both scratch and are not non-stick is that traditional anodization leaves pores in the surface, and, while aluminum oxide is hard, it's also quite brittle.

There are a couple of possibilities as to what these pans are. First, it's possible for it to be regularly anodized and then coated with teflon. But that would pretty much just be a teflon pan, and it pretty well states on the web page that it's not teflon. Second, it's possible to anodize in a non-traditional manner, avoiding the use of acids, that leaves the surface (relatively) pore-free. I'm inclined to say that this is likely to be the process used.