At the time, people were wondering what this meant for the Kindle app. There's rumblings that Apple would place the same restrictions on Amazon, saying that they had to sell their books through the app only (currently the app opens to the Amazon's site, I believe), they would give Apple a 30% cut, and Amazon wouldn't be allowed to sell their books in their iOS app for more than they did elsewhere.
I doubt this will have an effect on the Kindle app. For buying books, the Kindle app hands the task off to Safari.
But the fear is that Apple will not allow this in the future.
You don't even have to start the Kindle app to buy a book.
Of course you don't, but that's not the point. The point is that users will use the easiest path to get their books, and either they don't allow you to purchase books through the app at all, or they lose money on books sold through the app.
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