The theatres make their money on the popcorn, not the movies, that's my point. They do this because their distribution agreements are absurdly stingy. If studios made more money, there could be(in theory)a little more money for the theatre owners. I'm not advocating that theatres close, just that we all should have a choice in where we see first-run films. I pretty much hate everything about going to a theatre - uncomfortable seats, crowds, time & travel inconvenience, not being able to pause the action to go take a leak etc. etc...

I don't live in a major metropolitan market, so if I don't like the nearest cinema, it's not trivial to go to another one.

If the studios offered more choice in distribution method, I would probably watch more first run movies and they'd get more of my money.

I know I have no choice but to wait until the studios change; I just want that change now.

High-def on-demand for $19.99 for a first run film, I'd pay that in a second - it's only one yuppy food coupon.

I'm rambling now so I'll stop and go for some lunch.

Sorry 'bout the thread jack!

-Zeke