Quote:
At the same time, I can't come up with a good reason for them not to release in multiple avenues at the same time.


Soderburgh is doing this with his next few films. DVDs for sale in the lobby on your way out. As well as "The movie goes out to theaters, DVD, and high-definition cable TV - all on the same day." (Google search)

It's hard to figure out if we geeks are underestimating "middle America" and Hollywood may be a profit generating dinosaur or if the world has changed and the failure of Serenity was just a fluke.

--Nathan