Cisco should have abandoned their trademark or prevented Apple from using it. Trying to share the same mark will be a disaster for them.

You can run a full page ad in every newspaper in the world every week for the next year for any Linksys iPhone you want. No one will care and no will will know any more about the product than they do now (which is nothing). Apple on the other hand will be the biggest thing in phones of any kind over the next 12 months.

I'll say it again. If the large mobile players (any of them) think Apple doesn't have a chance of hurting their business, they're dead wrong. It might not be in the first few months of the iPhone and it may not even be with the first product revision. But the hurt will come.