The discovery thing is definitely an issue. Not for me, but for my wife. I pretty much go by word of mouth for discovering new shows, and I don't mind spending two bucks on an episode if it's been recommended by someone I trust. My wife, OTOH, is always discovering new shows through the DVR- and I don't know how she's found them, tbh.

At any rate, atm iTunes is offering a LOT of pilot episodes for free downloads- if they keep doing stuff like that it answers the "discovery" question for us pretty well. Just this weekend I downloaded a ton of episodes of shows I hadn't seen just to try them out.

Also, we watch close to NO live events- so that helps.
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-Jeff
Rome did not create a great empire by having meetings; they did it by killing all those who opposed them.