Hmmm- I ASSUMED it downloaded it because it came up in the same download list as other stuff I was downloading at the time (Fringe and CSI). That being said, it required the DVD to be in the drive, so perhaps it was just "downloading" it from the DVD. This (Iron Man 2) was my first Blu Ray purchase with a digital copy so I have no idea how it usually works.

Anyway- ripping the Blu Ray isn't so bad. In my head I swear the Blu Ray rips are better than the iTunes HD downloads anyway The only annoying thing is that I have to remove the digital copy from my library or the movie ends up showing up twice on my Apple TV. That isn't the case for HD movies I download from iTunes- I get both versions, but collapsed together. Anyway, at least it's nice to have the iTunes artwork and to be able to have a version I can put on my iPhone.