Link doesn't work Matt.

The Smarthings looks like a retail solution, whereas Hugo's company seems positioned as an OEM solution.

I don't think lower prices will make a difference to adoption. The fact remains that most people out there simply can't wrap their heads around the concept and wouldn't be able to implement the solution(s). Once you throw custom installers into the mix that can take some consumers there, but it's still a hard sell on the benefits to get them to pick up the phone to get an installer over in the first place.

To see these things take off you'll have to see adoption by home builders or utility-like monopolies. If it doesn't come standard with the home or isn't installed as part of an already familiar technology, I don't think the general public is going to get on board.