One of the issues is not the cost of the AR coating, but the cost of the ITO coating (the conductive one which means the player passes FCC/CE approval) - this costs more than the panel and AR coat combined.

Selling the new panels for $10+shipping works out at a small loss for us when handling is bought into the equation. Sending them out to everyone is probably unlikely - not everyone suffers from the problem (I don't, for example; the AR panel I've been testing makes the screen look slightly fuzzy & I think I prefer it clear), and not everyone will want to take their unit apart to fit a new panel. We may make them available to those who ask - this really needs more discussion internally.

Hugo