In the particular case of ultrasounds, you probably can't compare it even then; procedures that aren't treatments in themselves but which can stave off big-ticket medical complications further down the line, could believably be provided for free even if profit were the only motive.
Good point. I've never heard of anyone actually doing it though (not that that means anything). Probably place too much of a premium on the technician's time. Of course ultrasounds can also be diagnostic, as in the case of my wife's kidney stones (also $50).
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