There is a related but separate factor, that of driver competence reduction precisely as a result of frequent exposure to 'automated' self-driving. The driver, who is currently expected to take manual control at the very moments of difficult driving and unexpected situations, is actually less competent to do so as the proportion of driving time under automated control increases.

This 'Glass Cage' article describes the lessons of highly automated aircraft and the correlation effect on competent pilots without recent exposure to manual flying that rapidly degrades their abilities.

Combined with the human control transition time problem, I anticipate more 'self-driving' car negative outcome news events as the cars get better and more people use the auto-pilot modes more intensively.

As an aside, I find it remarkable that Tesla (the brand) is seemingly able to avoid deeply negative press despite documented crash and near crash events, quite different from the 'sudden acceleration' media frenzy that Audi (and other brands) have suffered through in the past. Perhaps the 'press' (such as it is these days) is mostly happy (profitable) using Tesla as a positive news story.