Speaking of Hells Kitchen, can anyone explain its appeal?

Seems to me it's about an overbearing taskmaster boss who presents his employees with an impossible goal, gives them staggeringly inadequate levels of training, then berates them in front of their coworkers when they don't live up to his overexact standards. Then he fires them publicly in the most embarrassing and humiliating way possible. All the while making them stroke his ego by speaking to him as if he were some sort of God.

Dude, I can get that just by going to work. Why would I want to relive it in the evenings?

Even if it were supposed to be a BDSM thing, I can't see how it fits that mold in a pleasurable way.