It's no big deal, I think that's my point. The situation here isn't at all like Apple (or others) designing 100% of their product and having it contract manufactured. Google are just putting the Nexus name on someone else's design. This product, apart from its retail price, doesn't have anything non-commodity about it. It could have been built by anyone. Which will also piss off other OEMs if it weren't going to be restricted to Google's online store. I'm sure the guys at Motorola, which Google acquired, are scratching their heads.