Apple is a software and hardware company, and have been using both to differentiate new products for as long as they've been around. It's something I can accept for the most part, but there are plenty of times where some of the decisions leave me feeling burned.

Thankfully, third party apps are generally better than Apple-supplied apps. Apple's built-in iOS apps actually kind of suck, especially considering they've barely changed in 5 years. The issue is in deep system integration. Apple's apps have it and most third party ones don't/can't.