The only problem with SB is the price. They'd sell 3x as many units if they sold at 1/2 the price.

I forget who said it, but it needs to be echoed here.

When you're losing money on each unit, it's hard to make up for it on volume!

If you think the RioCar cost $199 to make or whatever, when you factor in the development costs, etc. you're on drugs.