I think ZDTV is focussed on viewers that have less tech knowledge than most of us here. If you saw the actual TV broadcast, they actually warned people "it's expensive". I have found as a proud owner, non-tech people don't take well to the price. However, tech and car audio people see its value.

As for the review, it was not a truly in-depth review, glossing over the features that make the empeg unique. Customizing, upgrading, and expandability were ignored. Some of their complaints could have been cleared up by talking to Rob (like the disk integrity).

I believe the empeg car player is worth the price. Especially when compared to other car audio products (not other MP3 players).

Alex Lear