In reply to:

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If you adopt that approach then if they were to review a BEO stereo it may well get 2 out of 5....

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Yes, except:

1 - Empeg doesn't have a name as a builder of quality hardware... yet. You can't expect to be treated as a [insert high quality brand of your choice] without proving it.

2 - Nowhere in the http://www.empeg.com/ web site, or in the user guide is the superb quality of the unit stated. Nowhere. It's alluded to, yes, in the same way as Amstrad/Saisho allude to it, but nowhere does it stand up and shout it.

Rob, you know it's high quality. I know it's high quality. Everybody on this BBS knows it's high quality, but unless you sell it as being high quality, it won't be seen as such by a journo or prospective buyer. As much as I despise marketing types, they're vital. Everybody on this BBS is too close to the product. We all know it's wonderful because we've been here for so long. Joe Public doesn't see it the same way.

Nick.


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