To that I say "good luck with that." Not going to happen. The only thing that wouldn't surprise me is to find out that Google is shutting this down sometime down the road because it didn't pan out as they'd hoped.

But I can see why they're making this play. For many people, Facebook might as well be an alternative to the internet. For years I've compared them to AOL, where loads of members just sign in and don't do anything else with their connection. These people will search for this or that on Facebook and consume all their content there. Plenty don't ever visit google.com. I don't know of any other site that has (ever) had this AOL effect on any significant number of people.