Here's a Samsung tidbit. They're resorting to hiring people to protest in front of Apple stores now: http://9to5mac.com/2012/04/26/samsung-employs-protesters-to-wake-up-apple-users/

I know how this marketing strategy plays out. Putting a bit more focus on product design, so you're not just selling another run-of-the-mill generic piece of plastic might be a better idea.