> You have the chance to define terms for a whole new product category

A number of mainstream manufacturers are working on MP3 heads now, albeit based around CD and memory card technology. The common buzzword is simply "MP3" with most manufacturers using meaningless model codes in line with their existing product range.

I daresay other mass storage head units will show up EVENTUALLY but it already seems likely that the blanket description will be "MP3 Jukebox" - even if the product is not restricted to MP3.

Our major business speciality is to design products for other people. Any manufacturer that was to buy technology from us certainly wouldn't want to use a brandname even remotely similar to our own - companies prefer their clients to think that their technology was designed in house.

> IMHO, your company is somewhat of a liability

We don't consider our company name to be a liability. It has become extremely widely known, and I feel that to change now would be a serious mistake. In any case, we only sell one major product with our own badge on it - everything else is branded by the OEM.

Anyway, the issue being discussed here is the ADDITIONAL text (if any) for the front panel of the player. The company is called "empeg" and the product is called "empeg car" - this is not going to change!

Rob