But I'll bet you make a xerox, use a kleenex, and throw a frisbee around.

Yes, I'm guilty of those (except xerox). Then again, none of those are sodas, are they? I was talking about sodas at the time. To me, it's quite different from the Band-Aid/adhesive strips thing. I hear a minority of people commit brand name association with regards to sodas. At least, it's a bit different.

For example, I'm a huge Coke fan, and a large anti-Pepsi guy (except for Dr Pepper, which shouldn't be owned by them). I always ask for a Coke in a restaurant because well, I want a Coke. It shocked me to hear that many Pepsi drinkers don't ask for a Pepsi. Enough, in fact, to have Bernie Mac do a commercial on the subject. Very strange to me.