Can you imagine what would happen if this abuse of trademarks was extended to other items in estores?
How pissed would you be if you had ordered an 'empeg' and got sent a neo?

If I went to an estore and told it that I wanted a hoover, I wouldn't be surprised to receive a Dyson or Electrolux. Perhaps this is another regional thing, but I wouldn't be surprised (and probably wouldn't notice) if I got a Pepsi after ordering a "coke", but I'd be surprised if I got a Pepsi after ordering a "coca-cola".

Peter