Ya, small, in terms of markets. For the longest time it was US-only. Then finally opened up to a few other countries. In those countries saddled with exclusivity like in the US. Now going to open the floodgates to the masses in 70 countries with many having availability on multiple networks.

Bitt, have you ever been to Europe? Sure a lot of people here (in Canada) as well as the US pick nothing but the nearly free feature-phones, but the number or people dropping $200 on a relatively basic phone is enormous. I see every day what the carriers are offering and what people are carrying.

I'm not saying it's going to be an overnight iPod, but it's going to get a lot bigger than it's been.