Originally Posted By: hybrid8
The problem with schedule shuffles is that they end up losing a significant amount of the viewers who are apparently hooked up with the ratings boxes they pay attention to. Which in turn leads to the cancellation of the program.

So PVR viewings don't count towards ratings? That sounds like a pretty skewed dataset... oh wait. Unless the thinking is that PVR viewings don't count towards ratings, because PVR users won't be watching the adverts. That would make a sick sort of sense.

Peter